Tuesday, April 8, 2014
Tuesday, April 1, 2014
Engaging Customers with Interactive Websites
Websites should not just be useful--they should be fun and interactive too. When you hear, "interactive websites," you may be imagining a site like this:
But interactive sites can be entertaining and amusing for us grown-ups too. By using interactive websites, e-marketers can allow customers to create their own experience on the web. They become direct participants in the selling or buying of a product, the promotion of a product, or just a fun time. The following examples will show you how!
Kaboodle is an online boutique and chatroom rolled up into one. Users can pick out an outfit or upload their own pictures to share with friends and get their style advice. The site is essentially bringing the fun experience we have shopping with friends at the mall to the world of e-commerce. Personally, to me it seems a little silly, but many stylish buddies actually find it useful for those fashion emergency situations.
Hello Sour Sally! is a very popular interactive site that lets you explore Sally's animated world of frozen yogurt, rubber duckies, and cupcake-trampolines. The adventure makes you feel like Alice walking--or being carried through the sky by a balloon--through Wonderland. Sour Sally is like the main character in a video game navigating through the astonishing world of Sour Sally's brand of frozen yogurt and everything that tastes good on it. I know that this site is just as effective as it is entertaining, because I certainly have a craving for some frozen yogurt. Or maybe just a sweet tooth...
At Beatbox Academy, the visitor can hit certain keys on their keyboard to play the drums. This sort of time-killer is probably one of the leading causes of dropping productivity in the workplace, but it is definitely increasing sales for the company, which sells instructional DVDs and notebooks on the art of beatboxing.
The internet not only gives us a way to reach our target markets, but also a way to engage them. When customers enjoy spending time on a website, they are more likely to return and do business with the company, not to mention spread the word to their friend via word of mouse!
But interactive sites can be entertaining and amusing for us grown-ups too. By using interactive websites, e-marketers can allow customers to create their own experience on the web. They become direct participants in the selling or buying of a product, the promotion of a product, or just a fun time. The following examples will show you how!
Kaboodle is an online boutique and chatroom rolled up into one. Users can pick out an outfit or upload their own pictures to share with friends and get their style advice. The site is essentially bringing the fun experience we have shopping with friends at the mall to the world of e-commerce. Personally, to me it seems a little silly, but many stylish buddies actually find it useful for those fashion emergency situations.
Hello Sour Sally! is a very popular interactive site that lets you explore Sally's animated world of frozen yogurt, rubber duckies, and cupcake-trampolines. The adventure makes you feel like Alice walking--or being carried through the sky by a balloon--through Wonderland. Sour Sally is like the main character in a video game navigating through the astonishing world of Sour Sally's brand of frozen yogurt and everything that tastes good on it. I know that this site is just as effective as it is entertaining, because I certainly have a craving for some frozen yogurt. Or maybe just a sweet tooth...
At Beatbox Academy, the visitor can hit certain keys on their keyboard to play the drums. This sort of time-killer is probably one of the leading causes of dropping productivity in the workplace, but it is definitely increasing sales for the company, which sells instructional DVDs and notebooks on the art of beatboxing.
The internet not only gives us a way to reach our target markets, but also a way to engage them. When customers enjoy spending time on a website, they are more likely to return and do business with the company, not to mention spread the word to their friend via word of mouse!
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